In the winter of 1975, marketing executives from the Remington Peter's Company attended the Boston, MA Sport, Boat and Travel Show and experienced a performance by Duke the Wonder Dog and his trainer, Monty Lynch. That was the beginning of a unique marketing campaign across the country for Peter's Cartridge Company.

The PDF Viewer below displays Remington's Article by Bradley Hulin. Scroll with mouse or arrows to read entire article.

 

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Remington Peters Promo Ad

Remington Peters Promo Ad

Article in Remington Magazine

Article in Remington Magazine

Promo Picture

Promo Picture

Southern Outdoors Magazine Article

Southern Outdoors Magazine Article

Promotion Picture

Promotion Picture

Remington News release

Remington News release

Circus?

Circus?

No, Monty did not run away and join the circus. This is a typical sports show cast of the 60's and 70's. Groovy.

Typical Sportshow

Typical Sportshow

Entire cast of talent with Andy Divine seated center stage.

Remington Executive, Dick Baldwin

Remington Executive, Dick Baldwin

Mr. Baldwin awards Duke with a Presentation Remington 1100. The collectible firearm was engraved with the inscription "Presented to Duke The Wonder Dog, from His Friends at Remington Arms - January 1976”

Wichita Eagle Beacon Article

Wichita Eagle Beacon Article